There comes a time in your life when you have to grab the bull by its horns, or step outside your comfort zone, or even go where angels fear to tread, to make good things happen, if you want to reach your final goal. It’s all about taking a gamble, and trying something new. I’ve reached that point in my career where I need to move up a gear, and treat my writing like it’s a real business. maybe as a dear friend told me this morning, I should be selling myself as a Brand. How’s that for stepping outside my comfort zone.

And no, the hot weather isn’t getting to me. 😂

As the publisher of my three novels doesn’t market them for me, it means I have to do that for myself. I have been hunting around for a new way of marketing my books. Of course, the best way of meeting the readers is face to face, but that doesn’t help if they live in a different part of the world. That’s where the internet is helpful. Having a blog helps, too, but I don’t feel I’m using it to its full advantage. I need to be brave, and investigate ways of making more use of it.

Yesterday, I said, in a post in my Facebook writing group, that Facebook Promotional Groups weren’t very helpful when marketing books and that I felt I should invest my time using my blog more. A couple of writing friends suggested I should set up an author’s page on Facebook. I decided to take the plunge, and was shocked to find it unlocked a whole array of new possibilities. Of course, this all comes at a price, but maybe that’s a good thing.

It’s a question of what will generate the biggest return.

The only catch I can see for myself, is I’m limited to the amount of money I have to spend on marketing. It’s easy to get carried away, if you don’t set yourself a budget, and stick to it. Over a free to download weekend I can spend up to £40, and see no return on this. At least, this way I have a bigger control when and how I market my books. It must give me a bigger return than free-to-download weekend, or to cut the price of my book.

I wish all my books were more widely available like my single collection, Days Pass Like A Shadow rather than just on Amazon. My three novels, soon to be four are only available on Amazon. Once Amazon and my publisher have taken their cut I receive hardly anything in my share, so it’s important that I sell more novels to make it worthwhile.

If you would like to join my Facebook Author’s page, or just want to check it out here’s the link: Paula R C Readman Author’s Page

I’ve linked this blog into my author’s page, too, as well as my Instagram account. Hopefully, this will cut down the endless hours spent writing social media posts to share across the internet, rather than the time I could be using to work on my novel.

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